In age where everything we receive is in electronic form, this company chooses to zig when others have zagged. This direct mail campaign was focussed on promoting Allied World Healthcare Insurance directly to brokers that sell to children’s hospitals. The playfully branded medical tin and grouped healthcare product cards provided brokers the quick information that differentiated their product from the competition.

In addition, an electronic presentation was made available for brokers to download with more specific details about the company products for use in sales pitches with clients.