No matter what phase of branding you are in, we can help.

Sometimes you have to be creative to get where you want to go. That’s where we come in.

Strategic thinking, coupled with targeted design and branding solutions will separate you from your competition. It doesn’t matter if you are a Fortune 500 company introducing a new product, or a start up company creating a new brand – creating a memorable experience will help you resonate with your current clients and will open doors to building new ones. That is what we do.

CREATING & SUPPORTING BRANDS

Because branding hits so many touch points, it is important to be well versed in numerous disciplines. Below are some of the major capabilities that we have to build and/or support your company or product.


BRAND

Brand Development
Brand Positioning
Brand Management
Design Systems
Logo/Identity Design
Standards Guides


PRINT

Advertising
Annual Reports
Brochure & Collateral Design
Direct Mail Campaigns
Product Launch Kits
Publication Design
Sales Kits


DIGITAL

On-line Advertising
Digital Retouching
Electronic Newsletters
E-mail Campaigns
Interactive Presentations
Web Design

Andrew Wessels

PRINCIPAL & CREATIVE DIRECTOR // ANDREW WESSELS

Since 1992, Andrew has been creating effective brand communications for companies ranging from global fortune 100’s to small non profit organizations before the creation of Wessels Design in 2009. Over the years, he has worked on a variety of projects including: identity design, rebranding, annual reports, direct marketing, advertising, websites, specialty publications and quarterly magazines to name a few. With a background working for one of the country’s largest promotional agencies in addition to a boutique branding/design firm, his experience has rounded out the skills needed in creating successful and strategic communications.

The success of our business is proven by our clients trust – putting their business in our hands time and time again. Long standing relationships, along with new ones, round out our client base which ranges from insurance companies, health care providers, not-for-profit organizations and small start-ups. Our work has won various awards and has been featured in numerous design publications including Communication Arts, Creativity, Rockport Publishing and Graphic Design USA.

Our Process: Contrary to what people think, the creative process is not rocket science, but rather a simple plan to get the best results.

1: LISTEN THEN ASK

The first thing we do is listen to what our client wants to achieve. Do they want to create more awareness; get better readership; refresh branding; reinforce existing messaging or something new; what’s worked before and what hasn’t? (You shouldn’t be afraid to ask some questions too. A few questions posed in the initial stages could change the entire scope of a project.)

2: DO THE HOMEWORK

No matter the scale of the project, we do our homework! To hit the mark, it is important to get a full understanding about our client’s, their audience, and scope/needs. Doing homework can also save you time, energy and money (ie: researching competition, industry market, customer feedback, what has worked and what hasn’t). Sorry, but this goes for our clients as well. There are often details that only a client is exposed to due to their experience.

3: CREATE AND ADJUST

This is where the fun starts and the “magic” happens. At this point, we should have all the necessary information, input and research to create the desired results and most likely some unexpected solutions. (Obviously, there is some more listening and fine tuning that happens in this stage).

4: APPLY AND REPEAT

If we have done our job right, this step should be a no brainer. But it’s not over yet. Once the project has been delivered, we will discuss the success of the project and any feedback from both the client and/or taget audiences. Here we can make adjustments if needed.

“I’ve worked with Andrew at Wessels Design for more than a decade. He is easy to work with and truly listens to what your communications needs are and will develop concepts based on those needs. He will also be the first to suggest other options if he thinks something else might work better.  Andrew consistently outdoes himself in creativity and delivery.”

Melissa Brady
Marketing Consultant, Middlesex Hospital

“The collaborative process at Wessels Design helped us better understand how to share our data in the most impactful way. Working with them has been a very positive learning experience for our team, plus we came away with a visually dynamic, quality product. They have also been very accommodating and timely throughout our production process. Highly recommend.”

Keely Jones Stater, PhD
Director of Research and Industry Intelligence, HAI Group

“In addition to his excellent design skills, Andrew brings perspective, thoughtfulness and creativity to every project he touches. He is a true partner who adds value and insight. In all the years that we have worked together, I always trust that Andrew’s contributions will meet or surpass my expectations.”

Sheri Ginden
AVP, Marketing & Communications Group
AWAC Services Company, A Member Company of Allied World

“I’ve worked with Andrew on multiple graphic design projects including the re-design of our website. He is quick to respond to requests, creative, professional, and always willing to offer advice and brainstorm ideas.  Andrew will continue to be our go-to graphic designer and look forward to working with him on future projects.”

Diane Kozel
Business Development, NDC Commercial Construction, Inc.