Strategic thinking, coupled with targeted design and branding solutions will separate you from your competition. It doesn’t matter if you are a Fortune 500 company introducing a new product, or a start up company creating a new brand – creating a memorable experience will help you resonate with your current clients and will open doors to building new ones. That is what we do.
OUR WORK
CREATING & SUPPORTING BRANDS
Because branding hits so many touch points, it is important to be well versed in numerous disciplines. Below are some of the major capabilities that we have to build and/or support your company or product.
BRAND
Brand Development
Brand Positioning
Brand Management
Design Systems
Logo/Identity Design
Standards Guides
PRINT
Advertising
Annual Reports
Brochure & Collateral Design
Direct Mail Campaigns
Product Launch Kits
Publication Design
Sales Kits
DIGITAL
On-line Advertising
Digital Retouching
Electronic Newsletters
E-mail Campaigns
Interactive Presentations
Web Design
PRINCIPAL & CREATIVE DIRECTOR // ANDREW WESSELS
Since 1992, Andrew has been creating effective brand communications for companies ranging from global fortune 100’s to small non profit organizations before the creation of Wessels Design in 2009. Over the years, he has worked on a variety of projects including: identity design, rebranding, annual reports, direct marketing, advertising, websites, specialty publications and quarterly magazines to name a few. With a background working for one of the country’s largest promotional agencies in addition to a boutique branding/design firm, his experience has rounded out the skills needed in creating successful and strategic communications.
The success of our business is proven by our clients trust – putting their business in our hands time and time again. Long standing relationships, along with new ones, round out our client base which ranges from insurance companies, health care providers, not-for-profit organizations and small start-ups. Our work has won various awards and has been featured in numerous design publications including Communication Arts, Creativity, Rockport Publishing and Graphic Design USA.
Our Process: Contrary to what people think, the creative process is not rocket science, but rather a simple plan to get the best results.
1: LISTEN THEN ASK
The first thing we do is listen to what our client wants to achieve. Do they want to create more awareness; get better readership; refresh branding; reinforce existing messaging or something new; what’s worked before and what hasn’t? (You shouldn’t be afraid to ask some questions too. A few questions posed in the initial stages could change the entire scope of a project.)
2: DO THE HOMEWORK
No matter the scale of the project, we do our homework! To hit the mark, it is important to get a full understanding about our client’s, their audience, and scope/needs. Doing homework can also save you time, energy and money (ie: researching competition, industry market, customer feedback, what has worked and what hasn’t). Sorry, but this goes for our clients as well. There are often details that only a client is exposed to due to their experience.
3: CREATE AND ADJUST
This is where the fun starts and the “magic” happens. At this point, we should have all the necessary information, input and research to create the desired results and most likely some unexpected solutions. (Obviously, there is some more listening and fine tuning that happens in this stage).
4: APPLY AND REPEAT
If we have done our job right, this step should be a no brainer. But it’s not over yet. Once the project has been delivered, we will discuss the success of the project and any feedback from both the client and/or taget audiences. Here we can make adjustments if needed.